What started as a side project to dig out of a nasty bout of depression became a lifeline for building community and embracing creativity.

groupie comes from an interest in the way scent and sound connect to memory. Nearly everyone we meet can go back to a time or place when asked about their favorite song or moment. We wanted to capture that moment in scent and sound.

We're having the best time. And we're so grateful you're along for the ride. xo